Even during the late stages of the war, Willys knew that there would be a demand
for Jeeps after the war and made plans to produce them. Willys-Overland targeted
the agricultural market with their 1st civilian Jeep calling it
(depending on who you talk to) the Agri-Jeep or the Universal Jeep. This
marketing strategy remained for only a couple of years, until Willys decided to
just stick to the CJ name which lasted until 1986. The Jeep was manufactured in
a number of other countries, also.
The jeep was
widely copied around the world, including in France by Hotchkiss et Cie (after
1954, Hotchkiss manufactured Jeeps under license from Willys), and by Nekaf in
the Netherlands. There were several versions created, including a railway jeep
and an amphibious jeep. (5)
Another little-known factoid; after the war, Jeeps
were built by Mitsubishi for use in Japan (12),
and by Mahindra in India. Jeeps are also built in Argentina.
(13) As noted by Jeep
historian Jim Allen on the TV show Man and Jeep, sometimes folks in other
countries don’t want us there, but they’re happy to have our Jeeps!
In 1983, the growing market
for compact 4WD vehicles still sought the utilitarian virtues of the Jeep CJ
series, but consumers also were seeking more of the “creature features”
associated with passenger cars. AMC responded to this demand in 1986 by
discontinuing the CJ series and by introducing the 1987 Jeep Wrangler (YJ).
Although the Wrangler shared the familiar open-body profile of the CJ-7, it
contained few common parts with its famous predecessor. Mechanically, the
Wrangler had more in common with the Cherokee than the CJ-7. The YJ had square
headlights, which was a first (and last) for this type of Jeep. 630,000 were
built. On August 5, 1987, about a year after the introduction of the Wrangler,
American Motors Corporation was sold to the Chrysler Corporation and the popular
Jeep brand became a part of the Jeep/Eagle Division of Chrysler Corporation (ChryCo).
The 1997 Jeep
Wrangler (TJ) looks very similar to the CJ-7, indeed its ‘retro’ look is quite
deliberate, but it is almost totally different mechanically. Nearly 80% of the
vehicle parts are newly designed. The TJ uses 4 wheel coil suspension, similar
to the Jeep Grand Cherokee, and a totally new interior, including driver and
passenger SRS (Air Bags). The in-line, 6 cylinder, fuel injected, 4.0 liter (241
cubic inch) OHV engine delivers 130 kW (180 horsepower) and was also used in the
Cherokee and Grand Cherokee models. The Wrangler retains several ‘classic’ Jeep
features such as round headlights, a fold-down windscreen (first seen in 1940)
and removable doors as well as a choice of a soft top or removable hard top. A
factory fitted roll bar is also standard. Another addition to Jeep’s lineup
include the TJ-L, or Unlimited model, a stretched wheelbase version of the
everyday TJ. The additional 15 inches of length, coupled with a more civilized
ride has seen this model enjoy very popular sales numbers.
And now, Jeep has
introduced the JK model Wrangler, a wider, somewhat longer redesign. By all
accounts, it is at least the equal of anything Jeep has built before, and
certainly the most capable out of the box off-roader built.
Since Willys obtained the first United States Trademark Registration for
the Jeep name in 1950, ownership of the Jeep trademark, which is now registered
internationally, has passed from Willys-Overland to Kaiser to American Motors
Corporation then Chrysler Corporation. Today with the Mercedes Benz and Chrysler
merger the Jeep trademark belongs to Daimler Chrysler.
(3) And at this date, Chrysler has shed
Daimler-Benz from its back and is now Chrysler, LLC.
that you enjoyed reading this compilation as much as I did in putting it
(Accessed 14 march08)
(Accessed 14 march 08)
http://www.ajeepthing.com/jeep-cj-willys-history.html (Accessed 14 March 08)
http://searchwarp.com/swa40228.htm (accessed 14 March 08)
– (accessed 16 Mar 08)
http://webs.lanset.com/buzz/M38A1Radio.html (accessed 17 March 08) (7)
(accessed 17 March, 2008)
http://members.aol.com/brimiljeep/WebPages/JeepNamePage.html (accessed 16
March 08) (9)
http://www.jeep-history.com/fordjeep.asp (accessed 16 March 08)
(10) Man and Jeep,
Television show, History Channel (Jim Allen quoted)
http://en.wikipedia.org/wiki/The_Rat_Patrol (accessed 16 March 08)
http://www.film.queensu.ca/CJ3B/PosterGrilles.html (accessed 16 March 08)
http://en.wikipedia.org/wiki/Jeep#Jeeps_around_the_world (accessed 16 March